Resources Library by ANA

Brand/price trade-off

This paper concentrates on the Brand/Price Trade-Off (BPTO) modelling technique; how in the context of growing interest in price testing methods it evolved from earlier ad-hoc pricing work, and some of the problems that it helped to overcome. Since...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Rory P. Morgan

October 26, 1987

Pricing theatre seats

The paper presents the case of a Dutch theatre facing the problem of revising the range of seat categories, and of setting the ticket prices on the basis of sales records and of consumer demand. Demand was analysed through interviews aiming at...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Gabriele Morello

October 26, 1987

Estimating new product price elasticity before launching

In this paper, the authors describe a method that has been tested for many years. It offers a means for testing and evaluating the sales effect of price decisions based on consumer survey data at various price levels before the product's new price...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Peter Sampson, Lynn Y.S. Lin

Company: Burke, Inc.

October 26, 1987

Supporting marketing decisions by forecasting and simulation based on panel data

The case study will show how consumer panel data are integrated into a consumer-oriented marketing model, how hypotheses on consumer's reaction can be checked and how different pricing strategies can be simulated.

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Rudolf Lewandowski, R. Otterpohl

June 15, 1987

Pricing research what should we actually remeasuring?

Pricing research should help companies to calculate the optimum price for each of their products, in order for companies to achieve their basic goal: Profitability. Pricing research however often fails to do this. Indeed, despite the large number of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Martine Leroy-Sharman, Ian Tinn

June 15, 1987

What price advice?

This paper will describe how a sector within the British agricultural industry has been required to adjust to the political and economic problems in agricultural production prevalent in the 1980's. During the Second World War and in subsequent...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Christine Ward

June 15, 1987

The structure of the costs recognized by the price formation method used for medicinal specialties in Italy

Characterisation of the structure of the pharmacy distribution channel of the Italian drug market by means of a large sample (672 different preparations of 497 pharmaceuticals produced by 135 Italian and foreign drug companies). The sample, witch...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Paolo Loreti, Mario Racco

June 15, 1987

The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry

This paper presents a quantitative marketing research survey through the use of multivariate techniques to address several pre-launch issues of a new product. The main emphasis in the analysis is the use of the conjoint model to determine the actual...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Mila C. Montemayor-Orr

June 15, 1987

The EC policy for cereals

This paper outlines in very broad terms the current situation in the cereals market. The picture is one of a combination of high institutional prices and improved technology increasing industry output faster than it can be absorbed by Community...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Nick Young

June 15, 1987